WOOCOA’s journey begins by winning the 2018 Biodesign Stella McCartney’s and PETA’s special Animal-Free Wool challenge. The price provided WOOCOA a visit to Stella McCartney’s HQ in London, UK. Since then, the startup has focused on creating a biobased regenerative Animal-Free wool-like fiber using waste from medicinal marijuana obtained from a crop located on the outskirts of Bogotá, Colombia's capital.

​

WOOCOA is a biofabricated wool-like hygroscopic, thermal, and antimicrobial fiber. The yarn is durable, easy to dye, environmentally friendly, flexible, elastic, and wicks away humidity. Its produced under a circular and regenerative process. 

​

The team published a scientific article in Taylor & Francis, Journal of Natural Fibers, titled Preparation, Extraction, and Processing of Water-Retted Cannabis Sativa L. Fibers.